The Power of Broke: FUBU founder shares his knowledge on maintaining success

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Daymond John is highlighted in the documentary Fresh Dressed as being one of the pioneers that curated a voice for urban youth through fashion in hip hop culture. John launched FUBU, a clothing brand that celebrated the idea of “For Us, By Us.” His influence in the hip hop community turned a clothing company that operated on a $40 budget into a $6 billion industry. In a recent interview with Sway Calloway he talks about his newly released book The Power of Broke 

John explain that the power of broke is the “hunger, drive, and instinct that nothing is going to stop you.”

 

 

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