The Trajectory of a Trend: Choosing Quantity Over Quality
I experienced a nostalgic moment from my childhood when jean-jumpers, gaucho and bell-bottom pants made its way on the fashion scene recently. The experience was short lived and with good reasons because I truly hated those trends. Before the aforementioned trends could even breath life they were expired and the fashion connoisseurs were making raves about another trend.
In today’s fast paced culture everything is consumed and spit out faster than the blink of an eye. At no surprise to anyone, the fashion world thrives on the new. Fashion is about being and staying the most relevant. Designers want to produce innovative designs, bloggers want to be seen in the next “it” thing and media outlets want to be the leader in exposing the next fashion trend. Consequently with the help of social media, everyone, even consumers, is now granted with the influence to dictate what’s in, which seemingly increased the fatality of trends. There is no longer a leader in forecasting trends; anyone can set the trend with the posting of an Instagram photo. Its been seen countless time-leather sweatshirts-how fast a trend can start, become viral and die just as fast with the overexposure of coverage.
With trends moving at the speed of light we now live in the age of quantity over quality and major retailers such as Zara, H&M and Forever21 to name a few are cashing out big with this concept. Fast fashion is based on the concept that designs move from the runway straight to stores with no delays to cash out on the most current trend. Consumers are offered replicas of high-end designers designs, inexpensively and fast. It’s practically a sin to be seen wearing the same item twice on any social media platform and with stores like Forever21 offering wardrobes for less than $100, it possible now to have a fresh new look everyday.
While retailers are rewarded tremendously due to fast fashion, consumers are often deprived of creativity and quality. A ten-dollar shirt from H&M life span is about two wash cycles. It’s often said you get what you pay for and with fast fashion we get greatly inspired fashion designs with low quality. I absolutely love the fact that I can take a trip to Zara and immediately find an inexpensive item that’s trendy. Yet at the same time its bittersweet to know that my purchased item will only be viewed as trendy for a short time and will most likely have a short life span due to its quality.
What are some trends you wish stayed longer? How do you feel about the idea of Fast Fashion?