“I Wish I Could Wear”-How Amazon Fashion is Setting the Style Standard

Setting the Style Standard

Photo captured from Amazon Fashion.
Photo captured from Amazon Fashion

Fashion provides a tool for self-expression and allows us to craft our individual style identity. Although there are no rules in fashion,  many times the fashion police (i.e the media and know-it-all fashion experts) tries to dictate who can wear what, what we should wear and when we can wear it.

In an article for O, The Oprah Magazine, a contributor was criticized for  defining what women should be allowed to wear in a Q&A. The author was asked “Can I pull off a crop top,” and responded by stating “If (and only if!) you have a flat stomach, feel free to try one…”

The author’s answer received wide recognition when Tamar Anitai posted a picture of the comment on instagram stating that the authors response elicit body shaming. Anitai further explains that the article is about women feeling healthy. Part of health is self-esteem and that’s intrinsically connected to body image. Stop telling women what they CAN’T wear.

Amazon Fashion recently launched a campaign condemning those invisible rules that tell women what is appropriate.  In their campaign by Rakin Films, three women give fashion advice on sensitive topics related to weight, height and skin tone. The campaign reveals how confidence is the best fashion statement and with confidence you can wear whatever you want to wear.  Listed below is a short video for the “I Wish I could Wear” campaign!

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